The Ouafra fair-trade choice
Something extraordinary, made from the ordinary
Our mission is to help African local creation thrive. Young and old meet here, across generations, because what is made by hand is passed from hand to hand.
A decade to celebrate, and a duty to shape
This decade is a celebration of African creation and, at the same time, a duty. What we build now is what the next generation will inherit and carry further. We want to shape it with care, and pass it on.
One space for everyone who creates
Artists, designers and makers: a place where they connect, share what they know and make something extraordinary out of the ordinary.
Young people, women and men
We want to empower young people, women and men to embody this movement of creation: ethical fashion and homeware that lasts, sustainable by design.
How the fair-trade choice works
- Your maker is paid first, at the price they chose themselves.
- At checkout you may add a contribution: 50 or 100 MAD, or 5%, 10%, 25% or 50% of Ouafra’s commission on your order.
- You decide where it goes: to the maker, or to the Ouafra incentive fund, which helps us fund our rewards and give-back programme.
- It is always optional, and shipping is always paid separately.